Instagram adds new branded content capabilities on its platform

Instagram on Saturday announced that it is adding new Branded Content Tags for both Reels and for Live to expand its revenue options for creators.

The new tags will mean that creators can formulate more deals with brands, and generate revenue immediately from their Reels content.

“We want to ensure creators can clearly disclose when they’re creating branded content, no matter what format they choose to use,” the company said in a statement.

Branded Content ads in Stories can now include tappable elements, such as @mentions, location and hashtags.

To date, branded content ads could only be created by promoting the existing posts from creators.