Instagram adding 100 million users in India every nine months

Meta’s photo and video sharing app Instagram is adding 100 million users in India every nine months and will reach the 400 million user mark in India this month, media planners familiar with matters at the company told ET.

“If you extrapolate the growth, every nine months, Instagram has added 100 million users. In February last year, Instagram had 210 million users in India, and by November it had 309 million. By this month, Instagram will have added another 100 million users, reaching the 400 million mark,” a media planner said.

Instagram did not respond to an email seeking comments until the time of going to press.