Instacart partners with Peacock to offer streaming content to US subscribers

Instacart said on Wednesday it had partnered with NBCUniversal’s Peacock to provide the streaming service at no extra cost to all paying U.S. subscribers of the grocery delivery firm.

In return, Instacart will be featured in a custom ad spot, which will run across NBCU’s linear TV, social media and streaming platforms, the company said.