INOX slams ‘Gulabo Sitabo’s’ OTT premiere announcement

Multiplex chain INOX theatres on Thursday released a statement against “a production house’s” decision to take their film directly to an OTT platform skipping a theatrical release.

Though the production house has not been named, the statement is likely in reference to the announcement by the makers of Amitabh Bachchan and Ayushmann Khurrana-starrer Gulabo Sitabo. The makers on Thursday announced that the film will directly be premiering on Amazon Prime and will not release in theatres.

“INOX would like to express extreme displeasure and disappointment on an announcement made by a production house today, to release their movie directly on an OTT platform by skipping the theatrical window run,” the company said in its official statement.