InMobi-owned Glance buys social commerce firm Shop101

BENGALURU: Glance, owned by mobile advertising platform InMobi, said it is buying full stack e-commerce platform Shop101 for an undisclosed amount which will help it launch celebrity and influencer led live commerce.

With Shop101, Glance – which also owns video platform Roposo – will have access to an e-commerce technology platform, a supply chain infrastructure and the talent base required to build the celebrity and influencer driven commerce platform.

“As leaders in the mobile content space, both Glance and Roposo are disrupting the way users create, discover, and consume content, making them the preferred platforms for top celebrities and creators to connect with their audience.