InMobi launches in-game advertising for global brands and agencies

InMobi has announced the launch of in-game advertising on InMobi Exchange. This will enable brands to reach premium mobile users, with ads that blend into the game environment, like electronic advertising boards in an in-game sports stadium, an esports arena or the extremely popular casual and hyper-casual gaming space.

Jayesh Ullattil, VP and GM for India at InMobi said: “India is the 5th largest mobile gaming market in the world. Based on our recent consumer study, we saw that the pandemic added 40% first-time gamers with 80% of all mobile gamers playing once or several times every day.”