Inherent strength of offline retail will remain intact in long-run: Vivo

The pandemic may have impacted the offline retail business of mobile phone brands for a few months over the last two waves but the inherent strength of brick-and-mortar retail will remain intact in the long-run, Vivo India Brand strategy Director Nipun Marya said.

Speaking to PTI, Marya said retail stores were closed for two months last year, and about one-and-a-half months this year amid the last two waves of the pandemic.