Infy courts French Open, aims to showcase its tech prowess through sport

Sport is the new playground for Infosys as the IT services major raises its engagement with games like tennis through partnership with premier global tournaments such as the French Open and Australian Open.

According to officials, such partnership will not only give the company an opportunity to showcase its expertise in new technology areas, they will also help in boosting its brand image with clients and employees.

“This (French Open) is a tremendous opportunity and through the world of tennis, a lot of our clients and senior people visit the event. So that gives a different mindshare about Infosys,” said U B Pravin Rao, chief operating officer (COO), Infosys.