Infrequent e-commerce consumers report uptick in online purchases: Accenture

NEW DELHI: The pandemic has prompted infrequent e-commerce shoppers in India to shop online more actively, a survey by Accenture has found.

Shopping habits have evolved for the long haul, Accenture said in its India-specific findings of a global survey that interviewed 9,650 people in 19 countries. In India, over 500 people were surveyed on shifting consumer behaviour a year into the pandemic.

Accenture reported a “dramatic rise in e-commerce” adoption in India that is likely to remain at current levels or accelerate.

Consumers in India who used e-commerce for less than 25% of their purchases pre-covid reported a significant increase in usage, it said.