Infinix launches S4 sub-₹10,000 smartphone, its 2nd this year

Infinix, a smartphone brand from China-based Transsion Holdings, on Tuesday launched S4, its second smartphone in the sub-₹10,000 category this year.

Anish Kapoor, CEO, Infinix India, told BusinessLine that the brand would continue to focus on rolling out smartphones in this price bracket . The S4 is priced at ₹8,999 and will go on sale on Flipkart this month-end.

“The focus as an organisation and as a brand right now is the sub-₹10,000 category, wherein we want to bring in more value and provide premium features,” said Kapoor.

Infinix also showcased the Xband 3, a wearable that will go on sale on Flipkart from June for ₹1,599. The budget wearable space already has players such as Xiaomi, Honor and Lenovo, which offer basic devices at less than ₹3,000.