Industry experts divided over IPL media rights being valued at Rs 48k cr

The humongous sum of Rs 48,390 crore fetched from media rights of IPL cricket has divided industry experts, with some feeling that the market can easily absorb it while others said anything ‘puffy and inflated’ puts pressure on the sport.

For advertisers, two separate entities bagging the TV and digital rights augur well as it would give them more options.

According to Rediffusion Managing Director Sandeep Goyal, the market will easily absorb the increase in prices of the IPL television rights, while on the digital front a complete metamorphosis could be expected in the OTT space like what Jio did to mobile telephony.