Indosat Ooredoo partners with Comviva for real-time analytics platform

New Delhi: Indonesia’s mobile operator, Indosat Ooredoo, on Monday announced its partnership with mobility solutions provider Comviva for its next-gen real-time analytics platform.

This partnership will enhance Indosat’s customer first marketing capabilities with the use of Comviva’s AI based advanced analytics and marketing automation solution- The MobiLytix Real Time Marketing.

The MobiLytix Real Time Marketing, is a digital real-time marketing automation platform with massive scale decisioning, artificial intelligence (AI) based complex event processing and multi-channel interaction capabilities to help telecom operators transform their Customer Value Management initiatives.