India’s wearable market grew by double digits in third quarter of 2021; Noise remains on top: IDC

India’s wearable market grew by 93.8 per cent year-over-year (YoY) in the third quarter of 2021 with 23.8 million unit shipments, according to a report published by research firm International Data Corporation’s (IDC). The company tracks smartwatches and wristbands, as well as earphones in this category.

The report asserts that the category witnessed this hike despite the logistic challenges and increase in freight costs as vendors remained aggressive in their shipments and managed the inventory for the festive season. The wearable category reportedly saw a twofold increase with shipments totaling 10 million units in September 2021 alone.