India’s watch time jumped 45% in July 2020 versus same time last year, says YouTube

NEW DELHI: YouTube on Friday said watch time on the platform in India jumped 45 per cent in July this year as compared to the same period last year with regional language content being one of the strongest drivers of this growth. Online video consumption has seen a massive growth in the past few years on the back of availability of affordable smartphones and cheap data tariffs. The pandemic-induced lockdown had further accelerated the consumption of over-the-top (OTT) services like online video and music streaming in the country.