India’s smartwatch market grows highest ever at 312%, Fire-Boltt leads

India’s smartwatch market grew an impressive 312 per cent (on-year) in the June quarter, and homegrown company Fire-Boltt led the market for the first time with a 28 per cent share, a new report said on Friday.

Noise was second with a 26 per cent share (best-selling brand in online channels) and boAt, together with its sub-brands, maintained the third place with a 19 per cent share, according to Counterpoint Research.

Online channels contributed 67 per cent to the total shipment volume with Amazon as the leader.

“India’s Smartwatch shipments grew by 4 times annually in Q2 2022, with Fire-Boltt leading. Fire Boltt and Noise captured more than half of the total smartwatch market,” said senior research analyst Anshika Jain.