India’s smart TV segment posts 55% annual growth in Q1; Xiaomi leads the market: Counterpoint

NEW DELHI: India’s smart TV segment recorded a strong 55% annual growth in the Q1 of 2021 with most of the TV OEMs focusing on increasing their product portfolios with smart TVs which brought down the entry-level price point to $160, Counterpoint Research said.

Brands like Xiaomi, Samsung, LG, and Sony captured the lion’s share in India’s smart TV market during the quarter.

OnePlus logged a growth of 66% on-quarter growth to secure a spot in the top five vendors list.

India’s TV shipments grew 10% on-year to reach 3 million units in Q1 2021, driven by increased OTT content consumption and consequently due to a growth in average time spent, according to the latest report by the research firm.