India’s robust digital infrastructure helped ‘Nothing’ brand make inroads, says cofounder Akis Evangelidis

Emerging technology brand Nothing is outpacing its own growth expectations, fuelled by India’s tech-savvy consumers, cofounder Akis Evangelidis said at the summit on Saturday. He added that the country’s robust digital infrastructure helped the brand make inroads despite launching its first product during the pandemic.

“India is a big part of our focus. Its real savviness about technology is incredible. The Indian consumers definitely know their technology, and that is why it is so easy for a brand launching in the consumer tech space, and getting the necessary traction,” Evangelidis said.

The company has a partnership with Walmart-owned ecommerce marketplace Flipkart to sell its products in the Indian market, which Evangelidis said has given the brand a strong momentum in this growing market.