India’s online sales up 25% at Rs 76,000 cr in festive month: Report

India saw robust online sales worth Rs 76,000 crore in the festive month from September 22 and October 23, a 25 per cent year-on-year (YoY) growth.

According to Bengaluru-based Redseer Strategy Consultants, the tier 2 and above cities drove this growth and contributed 57 per cent of festive GMV (gross merchandise value).

The growth was largely driven by the fashion category, led by unbranded fashion.

“While mobiles and electronics continue to dominate category share, home & kitchen, groceries and beauty personal care were the fastest growing categories. Grocery grew almost 2X from last festive season,” said Sanjay Kothari, Associate Partner, Redseer Strategy Consultants.