India’s Noise among top 3 global smartwatch brands in Q2 FY23: Counterpoint

Indian wearable maker Noise has emerged as third largest player in global smartwatch category based on shipment share in second quarter (Q2) of this financial year (FY23), according to Counterpoint. The company has recorded 86 per cent year-on-year growth in shipment with its Colorfit Icon series being the major driver that carved out a substantial 28 per cent share of its total shipments. Fire-Boltt is another Indian brand that emerged as major contender boasting 70 per cent YoY growth shipment in Q2 F23.