India’s moonshot launches craze for merchandise

Indian Space Research Organisation (ISRO) and Chandrayaan-3-themed do-it-yourself space kits, hampers, tees, stationery, backpacks, models of rockets, collectibles and other merchandise are seeing a ten-fold surge in demand on ecommerce platforms and retail shelves after India’s historic moon landing on August 23, executives said.

ISRO has tie-ups with 19 merchandise partners for categories such as apparel, stationary, backpacks and DIY rocket kits.