India’s media, entertainment industry to see fastest growth globally; hit Rs 4 lakh crore by 2025

The country’s media and entertainment (ME) sector will be the fastest growing globally in terms of both consumer and advertising spends, and will be an over-Rs 4-lakh-crore industry by 2025, a consultancy said on Monday. The sector is estimated to clock a compound annual growth rate (CAGR) of 10.75 per cent in the next four years to be a Rs 4,12,656-crore industry by 2025, PwC said in a report.

“Despite the pandemic, the Indian entertainment and media sector has shown remarkable resilience,” the consultancy’s partner Rajib Basu said adding that India will be the fastest-growing entertainment and media market globally in terms of consumer and advertising revenue.