India’s e-commerce festive season sees $8.3 bn worth gross sales: Report

India’s e-commerce festive sale season from October 15-November 15 this year delivered $8.3 billion (about Rs 58,000 crore) worth of gross sales for brands and sellers, up 65 per cent from $5 billion (Rs 35,000 crore) last year, research firm RedSeer said on Friday.

This was also higher than the pre-festive forecast of $7 billion, RedSeer said in its report titled ‘The Festival of Firsts’.

About $3.2 billion (Rs 22,000 crore) worth of gross sales was registered in September this year, which zoomed to $8.3 billion in the festive period, the report said.

Of the $8.3 billion, $4.2 billion (Rs 29,000 crore) was logged in the first event, $1.2 billion (Rs 8,700 crore) in the second event and $1.4 billion (Rs 9,700 crore) and $1.5 billion (Rs 10,300 crore) in other events by e-commerce companies, including Amazon and Walmart-owned Flipkart.