India’s burgeoning omnichannel space to see more competition with Tata Group’s planned super app

India’s super app battle — which currently has companies like Reliance Jio, Amazon, Paytm, Flipkart Group — is expected to see a new entrant in Tata Group which is chalking up plans to launch an omnichannel digital platform bringing together its various consumer businesses.

“It will be a super app, a lot of apps in apps and so on … We have a very big opportunity … The Tata Group, depending upon how you count, touches several hundred millions of consumers in India, if you take consumers who are walking in everyday into a Tata facility … How do we give a simple online experience connecting all of this, and at the same time a beautiful omnichannel experience? That is the vision,” Tata Sons chairman N Chandrasekaran was quoted as saying by the Financial Times newspaper.