India’s $12 billion digital media market to become three times by 2030; OTT, core gaming and digital ad spend to lead the way, reveals Redseer Strategy Consultants

The growing maturity of internet users coupled with increasing spend on digital media is expected to enable India’s digital media and entertainment (M&E) sector to recover from the recent slowdown in the market due to a dip in digital ad spending, among other macro challenges.

India’s current landscape of Internet users is dominated by a 450-500 million strong cohort of explorers, followed by 300-320 million transactors and 35-40 million mature users. Redseer’s Research estimates that India’s volume of mature users will outpace that of the USA by 2030 as the digital media and entertainment landscape, which is valued at $12 billion,