Indians turn to Google for sleep solutions during lockdown, says study

Indians are losing sleep during the nationwide lockdown owing to Covid-19 and are searching for solutions on Google, according to the latest study by content management platform SEMrush.

According to the study, there has been a massive spike in online searches for “sleep solutions” from March to April. Online searches for terms such as ‘how to sleep fast’, ‘how to sleep’, ‘how to get to sleep’, ‘how to get to sleep fast’, ‘how to sleep early’, ‘how to get good sleep’ have increased by 82 , 82, 124, 84, 237, 86 and 86 per cent, respectively from March to April.

“The study also captured spikes in the number of searches related to sleep between February and April. This data also showed a significant increase in the number of searches related to sleep,” the report said.