Indians spent 12.84 bn hours on shopping apps in 2023, next only to China

Indian shoppers accounted for 13 per cent of the total hours spent by mobile users across the globe on their shopping apps in 2023, next only to China in this regard.

According to the “State of Mobile -2024” report released a few days ago by data.ai (previously known as App Annie), which looks into various segments of the app economy across the world, in the last calendar year, users in India collectively spent 12.84 billion hours on shopping apps. This represents an increase of over 73 per cent from the time they spent in 2020 and of more than 3.5 per cent over 2022.