Indians now spend 30 mins a day on consuming memes

New Delhi, Aug 22: The Indian smartphone users are spending 30 minutes a day on consuming memes and 80 per cent have increased meme consumption in the last year, a new report showed on Monday.

While most users enjoy memes as a good way to release stress, 50 per cent expect their meme consumption to increase, according to the report by strategy consulting firm Redseer.

“The shareability of memes makes them popular among groups with the same interest or even globally because most people find them relatable. Thus, it comes as no surprise that in just the last year, close to 80 per cent have increased meme consumption,” said Mrigank Gutgutia, Partner at Redseer.