Indians more inclined towards building online presence: Survey

NEW DELHI: Small businesses in India that are already online are much more inclined towards building a website for their business than their global counterparts, according to a Global Entrepreneurship Survey by GoDaddy.

Almost one-third (32%) of the total Indian small businesses surveyed (that are online) reported that they already have a website and about 19% responded that they plan to build a website soon as compared to only 16% of their global counterparts.

The survey also delves into the challenges faced by Indian SMBs, which require them to adapt, in order to flourish.

42% of the Indian small businesses surveyed cited their inability to invest sufficiently in the business as a major growth challenge. Other external challenges included societal turbulence (35%) and failure to keep up with the technological advancements (23%).