Indians get a taste of NFTs as Bachchan, Salman Khan test waters

The market for NFTs, or non-fungible tokens (NFT) – a type of crypto asset in which each token is entirely unique – is picking up in India with several celebrities such as Amitabh Bachchan, Kamal Haasan and Salman Khan jumping on to the bandwagon.

While their entry has generated a lot of buzz, leading to growing awareness and “maistreamisation” of this emerging industry, several founders of Indian NFT projects and sector experts that ET spoke with said some of these NFT assets are opportunistic and lack key features such as uniqueness, rarity, and long-term credibility.