Indians buying pricier smartphones, pushing up ASP to highest ever levels

NEW DELHI: Indian consumers are buying pricier smartphones in the market, pushing up the average selling price or ASP for smartphones to the highest ever $226 in the July-August period, up 19% from the same period last year. The ASP is now set to cross the $240-$266 mark at the end of the ongoing festive season, analysts said.

India’s festive shopping season this year kicked off during the first week of October when online retailing giants Amazon and Flipkart announced their ‘Great India Festival’ and ‘Big Billion Day’ sales. The season will end on November 4 with the Diwali festival.