Indians are spending one-fifth of waking time on social media, OTT and online gaming: Study

Phone users in India are spending approximately one-fifth of their waking hours on information or entertainment apps, including social media, OTT platforms, and online gaming, according to a recent study conducted on the digital media consumption habits of Indians.

As per a TOI report, the study – titled ‘New age digital media consumption- was conducted by an IIM Ahmedabad professor in collaboration with a think tank.