Indian wearable market saw record triple digit growth in 2020, Apple Watch outsold every other smartwatch

India’s wearable market clocked a year-on-year growth of a whopping 144.3 percent in the year 2020 making India the sole country registering a triple digit growth in the market, according to a report by International Data Corporation (IDC). IDC which keeps track of the wearable market including the market for wristbands, smartwatches and earphones said that India stood among the top 20 markets to register most growth in the wearable category. In a year when the economy was battered by the Coronavirus lockdown and people saved more for the rainy day, the wearable industry in contrast achieved triple digit year-on-year growth.

Segment wise, the company data showed that the market for Truly Wireless Stereo (TWS) earphones registered a tenfold jump in its demand in the country and a total of 11.3 million units of TWS earphones were shipped in the country. The other segment which fuelled the overall growth of the wearable market was the shift in customers’ preference for a wristwatch over wristbands which resulted into its record shipments. Cumulatively, a total of 36.4-million-unit shipments were registered in the country in the year 2020 which included units of earwear, wristbands, basic watches and smartwatches, according to the IDC data. The firm also said that the huge jump in the market of wearables may have got to do with e-learning requirements and virtual talks, discussions that entailed during the Coronavirus restrictions.

https://www.financialexpress.com/industry/technology/indian-wearable-market-saw-record-triple-digit-growth-in-2020-apple-watch-outsold-every-other-smartwatch/2207606/