‘Indian social media influencers earn less because of weak Google presence’

Recent studies suggest that Indian social media influencers receive many more offers and assignments compared to Bollywood celebrities.

However, in spite of their huge following on platforms like Instagram, the influencers earn much less, compared to even small Bollywood personalities or TV actors. This is probably because most influencers focus only on social media and do not build a consistent presence on Google.

Thus they are not able to expand their brand value outside social media and only compete with other influencers, instead of Bollywood celebrities or film stars.Top advertisers and corporate brands mostly judge the star credibility of most celebrities depending on media articles and Google presence. But journalists and news editors are not even familiar with names of most influencers.