Indian smartphone market grew 5% in Q2: CMR

GURUGRAM: Six out of every seven smartphones sold in India belonged to top five smartphone brands – Xiaomi, Samsung, Vivo, Realme, and OPPO – as the smartphone market grew 5% in the second quarter (Q2) of 2019, a new report by CyberMedia Research (CMR) said on Monday.

“As the smartphone market consolidates further amongst the top five brands, the potential market play for others has significantly decreased. To succeed in the Indian smartphone market, an India-centric approach, and strong thrust on technological innovation and value proposition remains key,” Prabhu Ram, Head-Industry Intelligence Group (IIG), CMR, said in a statement.

During the quarter, Samsung closed the gap with the smartphone market leader Xiaomi on the back of its India-first strategy and a strong portfolio refresh, with Galaxy A and M series.