Indian smartphone market grew 23% in Jan-Mar 2021: Counterpoint report

Buoyed by pent-up demand, the local smartphone market grew by a whopping 23 per cent over a year earlier in the January-March quarter. As a result, shipment of smartphones touched 38 million units – unprecedented for the quarter – a report by analyst firm Counterpoint Research showed.

“Continuing with its stellar run, India’s smartphone market registered a third consecutive quarter of record shipments in the first quarter of 2021, riding on pent-up demand. consumer confidence also increased due to the beginning of a vaccination drive in the country”, said Prachis Singh, analyst at Counterpoint.

With a 14 per cent rise in shipment of feature phones during the period, the overall handset market registered 19 per cent year-on-year (y-o-y) growth.