Indian shoppers getting a taste of the high life

In the great Indian festive sale season, mobile phones continue to reign, but fashion is also becoming increasingly popular. What’s interesting to note is that in both the categories, there’s a strong spike in the sale of premium products, reflecting the taste of high life that Indian shoppers have acquired in recent times.

In the ongoing Amazon Great Indian Festival 2023, for instance, the e-commerce platform’s ‘Prime’ members purchased more than 75 smartphones per second in the first hour of sale during the Prime Early Access phase. “Four out of every five smartphones sold in the first 48 hours were 5G-ready.