Indian OTT users comfortable with paying Rs 400 a month: Report

New Delhi: As low cost of mobile data and affordable smartphones revolutionise the OTT video streaming landscape in India, the users are now comfortable paying Rs 400 (less that $6 a month) on average to avail these services, according to a new report.

Given the crowded Indian OTT space, consumers have likely tried most OTT services and now see the value in paying more, according to the report by US-based software company Brightcove titled ‘The Future of OTT in South Asia’.