Indian mobile companies may find it tough to regain market share

New Delhi: Indian mobile manufacturers appear to have their tasks cut out for them as they plan to re-enter the domestic smartphone market, which is still dominated by Chinese brands, regardless of the price levels: sub or above Rs 10,000.

An ET survey, which constituted nearly 20 mobile retail shops in Delhi, found that none sold Indian mobile brands-firstly, shops had limited stock of sub-Rs 10,000 mobile phones-which used to drive volumes historically in India; and almost all the shops sold 2-3 times more Rs 10,000-plus mobile phones than sub-Rs 10,000 handsets, with demand mostly for 5G phones over 4G phones.