Indian millennials more anxious about health, finances than global counterparts

NEW DELHI: Millennial Indians are “more anxious” about their health and “financially insecure” than their counterparts in 14 countries over the impact of Covid-19, as per a joint report by TV viewership monitoring agency Broadcast Audience Research Council (BARC) India and Nielsen, a consumer analytics firm.

In its ninth edition of “Crisis consumption on TV, smartphones and audiences”, the report says that a comparative analysis of impact of Covid-19 on consumer sentiments in 15 countries reveals that Indians are more concerned about their physical well-being, health of their family members, making upcoming payments and as a result are delaying large purchases.

Documenting the impact of easing of lockdown globally, the report says that lifting of lockdown has shown a decline in TV viewership in UK, India, Australia and France. In India, the total TV viewership is 15 % higher than the Pre-Covid period. The viewership has gradually declined since its peak in week 13 (starting March 28)”, reads the report. While in UK, TV viewing has gradually declined, the TV viewership in France and Australia has “flattened”, reads the report.