Indian Millennials Break Stereotypes with Samsung #IndiaReadyAction

161.8 million Engagements on Instagram and Facebook in 4 weeks; 59 per cent participants from non-metro cities

India’s nightlife is as happening as the many festivals celebrated with gusto; the Baratang Island in the Andamans is a must-visit travel destination; sports mean much more than just cricket, and local rock music along with a throbbing theatre culture is equally relevant to millennials when it comes to entertainment. Gen Z and Millennials from across India took to breaking stereotypes associated with the country through the Samsung ‘India Ready Action’ campaign, using video as their medium of expression.