Indian IT must tell stories of how it impacts businesses and lives: TCS CMO

India’s technology services providers need to tell stories of the impact on clients business and lives of people, both in the country and globally, and not limit themselves to talking about technology projects, according to Tata Consultancy Services (TCS).

“We as leaders of this industry have to tell that story and every innovation project always starts with the belief… it always starts with a purpose that something has to be accepted as – we will get our Passport Seva project – it was about making citizens’ life better,” Rajashree R, chief marketing officer of TCS, told ET. “So, I think not just TCS even our industry has to tell that story.”

TCS employs over a tenth of India’s 4.47 million IT industry workforce and contributes to nearly 12% of India’s IT sector revenues of $ 194 billion.