Indian firms record 25 pc biz growth during Amazon’s BFCM 2023 shopping event

Indian exporters on Amazon Global Selling recorded more than 25 per cent business growth during the Black Friday and Cyber Monday shopping events held globally between November 17-27 compared to the same event last year, the e-commerce giant said on Wednesday.

The business during these events was more than 80 per cent higher than on usual days, it said.

Customers across global markets shopped from Indian exporters on Amazon Global Selling during the 11-day sale period with North America, Europe and Middle East driving highest sales, Amazon said in a statement.