Indian Fire TV users doubled in 2020; movies, online games gaining traction

Internet streaming device Fire TV users in India doubled consumption of entertainment content during their stay at home in 2020 with movies, cricket, online gaming and music gaining traction, Amazon said in a report on Sunday.

Over half of Mirzapur season 2 viewers finished watching the show within 48 hours of its release, Disney+ Hotstar viewership increased 50 per cent during IPL 2020 and Amazon Prime Music streaming grew more than 35 per cent on Fire TV devices, according to the report.

“With people spending more time at home, total hours spent by active customers on Fire TV devices more than doubled in 2020. Moreover, customers spent more than three hours per day on their Fire TV devices through 2020,” the report said.