Indian e-commerce will soon outpace ‘modern trade’, Flipkart CEO says

Bengaluru: The pandemic is fundamentally changing how India shops—accelerating the shift to online retail and altering buying patterns in several categories, according to Flipkart Group CEO Kalyan Krishnamurthy. In fact, in the next few years, India’s e-commerce economy will be bigger than what is termed as modern trade today, he said.

“Most of the consumers we have looked at are looking for value across income levels,” said Krishnamurthy, while delivering the keynote address at a virtual event organised by the Delhi chapter of TiE Global, a non-profit organisation devoted to entrepreneurs. “There has been a massive spike in categories focused on at-home economy, including what we consume in the kitchen, and what we consume through the day.”