Indian Direct Selling industry crosses US $3.25 billion in retail sales, ranks 12th globally: report

The Indian direct selling industry crossed US $3.25 billion in retail sales in 2021 and maintained its 12th place in global rankings among direct sellers worldwide, a report released by the World Federation of Direct Selling Associations (WFDSA) said.

India reported the highest compound annual growth rate at 15.7 % over a three-year period among the top 15 direct selling countries, the report said. India also registered the highest year-on-year growth of 7.7 %. The report noted that India, despite Covid-induced disruptions and challenges, showed resilience, and reported the highest annualised growth among countries with retail sales over US $3 billion.