Indian channels among YouTube’s top 10; brands move in

Two billion people watch around five billion YouTube videos each day. Though there are regular followers of celebrities and cultural influencers across the globe tend to reign supreme on the Google-owned video on-demand channel, which has more than 500 hundred hours uploaded each minute, one would think the biggest grosser would be a celebrity or a prankster who corners most eyeballs.

The answer might surprise you.

Celebrities like Taylor Swift, Ariana Grande, and Ed Sheeran failed to make the cut. What has instead globally struck a chord are popular channels from India, with three companies and their YouTube channels figuring prominently among the top 10.