Indian brands taking a more mature digital approach in marketing: Google-BCG study

As Indian brands begin to responsibly manage data, automate media buying and messaging, a new study has noticed six percent of Indian brands were delivering best-in-class ‘multi-moment’ experiences that resulted in customer journeys getting dynamically improved, leading to better business outcomes.

With businesses growing their customer base and ROI focussing on adopting a path to full data-driven marketing and attribution, companies indulging in multi-moments are seeing significant benefits. These are companies that are successfully connecting with consumers at multiple moments across purchase journey through personalised content.