India ‘very critical market’ for all new things across platforms: Meta

India is the most significant country for Meta in terms of all the new things that feature across its platforms — Facebook, Instagram and WhatsApp — a top company official said.

Meta has also provided a great opportunity for numerous brands and millions of creators to express their creativity and build audiences in India through short-form videos, said Manish Chopra, Director and Head of Partnerships for Facebook India (Meta).

“India is a very critical market for our platforms from multiple dimensions. A lot of new product learning and incubation is done here, and ‘Reels’ is an example of that… this is the market where we have done the most amount of testing of new product features.”