India TWS shipments up 68% YoY in 2Q21, boAt maintains lead: Counterpoint

NEW DELHI: India’s True Wireless Stereo (TWS) market registered a 68% year-over-year growth in 2Q21 driven by new launches in the affordable price segment along with improved features, according to the latest data by market research firm Counterpoint’s IoT Service.

Homegrown company boAt maintained its lead for the fourth successive quarter with a 426% year-over-year growth and 37% share of the total shipments.

Aggressive marketing, celebrity endorsements and ‘value for money’ offerings helped it maintain the dominating position in the market, Counterpoint said adding that inventory of its Airdopes 131 during Flipkart’s Big Savings Day sale in Q2 was another driver for its growth.