India to see Rs 90K cr worth e-commerce sales in festive month this year

Driven by about 140 million shoppers, India is likely to witness Rs 90,000 crore worth online gross merchandise value (GMV) in the festive month this year — up 18-20 per cent from last year’s festive month sales, a report showed on Friday.

Marking the 10th year of e-commerce festive season sales, the industry is expected to clock the GMV of Rs 5,25,000 crore for the entire year, according to the report by market research firm Redseer Strategy Consultants.